Wade Dokken has 25 years of experience as an annuity marketing innovator and senior life company executive manager. Wade was the face of American Skandia, leading its sales and marketing from their launch in 1988. He also played a vital role as a marketing and sales innovator.
Moving from National Sales Manager to Chief Marketing Officer at American Skandia, Wade led the development of one of the industry’s highest performing sales teams, reaching 125 field wholesalers in the wirehouse, bank, and financial planner channels, and selling variable annuity, 401k, mutual fund, and variable life. American Skandia was perennially the VA leader in the financial planner channel, and its wholesaling and marketing teams routinely received the highest scores from Market Metrics in key quality measures. Wade was named CEO in 2000, and led the sale of the company through Goldman Sachs to Prudential Financial for $1.2 billion in 2003.
After the sale of American Skandia, Wade, his wife, and three boys traveled the world for a year, at one point living in Italy as part of an international education experience for the children. Now living in Bozeman, Montana, Wade and his family are avid skiers, hikers, and participants in all the outdoor pursuits of Southwestern Montana. Read articles, blogs, and posts on his blog.