When it comes to marketing your practice, how you position your brand and services can have a major impact on the success of your marketing efforts. As a financial professional, capitalizing on seasonal marketing opportunities and events can help you stand out in distinct ways that drive attention to your practice throughout the year.

Many businesses use seasonal marketing to help shift consumer behavior positively in their favor. For example, the retail industry often leverages holidays and major events, like Valentine’s Day, the Super Bowl, Fourth of July, and Black Friday, to promote their products and influence consumer’s purchasing habits. Similarly, financial professionals can apply many of these same seasonal marketing tactics to help boost their brand awareness and relatability among their target audience, and in turn generate more revenue for their practice.

WealthVest and Wade Pfau, PH.D., CFA, RICP, release a special edition book, Redefining Retirement: A Safe and Secure Way Down the Mountain. The book features the culmination of Pfau's research on lifetime income and the role of annuities, and a guide on how financial professionals can utilize the concepts from the book with their clients.

Over the last few years, social media usage has become one of the most popular activities among individuals of all ages. With more than 3.6 billion users currently, the expanding reach of social media is a great reminder of the medium’s power and influence on consumers

March 2020 began a vicious market decline that saw portfolio values collapse. On March 23rd the Dow hit a low of 18,213.65*. This was not the first market correction that occurred this century. The first few years of the early 2000’s were marred by the losses of the Dot-com bubble bursting, and fast forward to 2008, we saw the housing bubble burst and the beginning of the “Great Recession.” While, markets have greatly recovered this year, the tumultuous nature of the first few months greatly depleted investors savings.

In this episode of WealthVest: The Weekly Bull & Bear Season 2 Episode 29, recorded on June 22nd, Drew and Grant discussed a $2 trillion influx in bank deposits, the best and worst performing sectors since the Covid-19 crisis, May retail sales, Empire State manufacturing, The Fed's corporate bond buying program, warning signs for the dollar, P.E. in 401ks and new issues Amazon must contend with.

The dynamic of life expectancy increasing over one’s lifespan is referred to as the longevity paradox. WealthVest’s newest series, The Longevity Paradox, dives into the risks retirees face. With life expectancy growing over the past century, retirees must plan for an indefinite retirement timeline. Planning for longevity, while balancing investor behavior and market conditions, proves that retirees face an uphill battle when creating a lifetime income plan. Our first paper in the Longevity Paradox series tackles options retires can use to help combat these issues. This is a consumer approved resource that can help guide today’s retirees to options that help mitigate longevity and behavioral risk in retirement.

In this episode of WealthVest: The Weekly Bull & Bear, recorded on May 4th, Drew and Grant give a market update and discuss the long-term investments in working remotely, job data, April's rally, blueprints for structured lock downs ,states and countries opening up, Italy's credit rating downgrade and a movement towards power grabs and a rise in autocracy across the globe.

With the Covid-19’s stock market sell off in March, and subsequent rebound over the last few weeks, it is important to look at the metrics that might define the bottom of a market. Timing the bottom of a market correction is an exercise in futility, but it is important to understand some of the fundamental and technical metrics that can help investors contextualize the price of the market.

With volatility in the markets at an all-time high, individuals are looking for safe options to allocate their portfolio into whether it be bonds, CDs, or money market funds. Money markets have seen a large uptick of inflows. This year we have seen money market funds grow to $4.5 trillion in assets. In March alone, the U.S. Money Market Funds experienced nearly $1 trillion of new money entering into money markets.** The downside of being in cash right now is low yields make it difficult for accounts to keep pace with inflation.